Ellen Crabbe (partner) & Johan Brants (CEO) of Brantsandpatents explain this by giving you a concrete example in an article of Bloovi.

Brantsandpatents is the dynamic ‘go-to’ office for companies that require strategic advice on intellectual property. With a contemporary and dynamic approach, Brantsandpatents integrates a tailormade IP strategy that takes into account the needs and DNA of your company and your market.

Since October 2021 Brantsandpatents is part of the Buysse & Partners Smart Equity portfolio.

Read the article:
https://www.bloovi.be/branded/insights/2022/waarom-de-intellectuele-bescherming-van-uitvindingen-zo-belangrijk-is-een-octrooi-is-vaak-een-onderhandelingstool-tegenover-andere-spelers